Three partners, one office in London and one conviction: rigorous wealth advisory support, accessible beyond the ultra-wealthy circle.
Our mission
B.A.I.F was founded in 1999 around an independent advisory model: fees based on the support provided, with no retrocessions or imposed in-house products.
We support business leaders, liberal professions and families in wealth transition. Our scope is deliberately narrow: we manage what we understand in depth, within a rigorous institutional framework.
What defines us
Our fees are fixed and known in advance. No retrocessions, no in-house products. If we don't recommend a product, it's because we don't believe in it - not because it pays us less.
Each of our advisers is duly certified and completes a minimum of 35 hours of training per year. We avoid having the adviser learn at the client's expense: each case is handled by an experienced profile.
We design our strategies for the long term, for the duration of the client relationship, not to optimise a quarterly report.
Governance
An executive committee structured around four key functions: chairmanship, general management, investment management, compliance and internal control.
Defines the strategic direction of the establishment and ensures the consistency of the independent model: without retrocessions, without in-house products, over time.
Steers the organisation on a daily basis: operational performance, service quality, coordination of teams and relationship with institutional clients.
Oversees allocation choices, the selection of supports and the documentation of management decisions, in line with the risk profiles defined with clients.
Ensures compliance with the applicable regulatory framework (GDPR, AML/CFT, MiFID II) and runs the permanent control of procedures.
Our journey
Three partners open an office in London and support their first institutional and family clients, brought over from their previous roles.
Opening of two offices to support expatriate clients and continental clientele.
The firm had not distributed structured products linked to subprimes. Portfolios weathered the crisis within the prudent management policy defined internally.
Launch of the first client portal with real-time reporting. Developed in-house, with no external provider, to maintain data control.
Creation of a dedicated crypto custody and allocation desk, after 18 months of team training. Deliberate refusal to enter during the 2020 bull run.
The firm maintains its independent positioning, its controlled scope and its model without retrocessions or in-house products.
A dedicated adviser will meet you for an initial confidential discussion, without commitment.